Mable’s Smokehouse has a reputation for authentic Texas-style BBQ that serves them well. But in order to keep reaching new people in their Brooklyn neighborhood, the husband-and-wife run business needed to go beyond word-of-mouth.
Originally very skeptical of digital advertising, co-owner Meghan Love said that she and her husband Jeff Lutonsky have been approached by everyone to advertise, but had the best results when using Foursquare Ads.
“Foursquare Ads are really about your location and what’s nearby,” said Love, “I’m also able to see something tangible in front of me a few days later with actual results and stats. I can see my return on investment quickly.”
Mable’s BBQ platters range from $10.95 to $19.95 a person. Every person who checks in from a Foursquare Ad usually comes with a group, so Mable’s ROI is about 233% on average.
“That number doesn’t even count all the extra exposure,” said Love, “I feel fairly confident that a lot of those people come back, because we get so many repeat customers. It feels really worth it to me.”
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