Face-to-Face Socializing Starts With a Mobile Post (via Foursquare, a Social Network Site, Puts Users Face to Face - NYTimes.com)

“It’s planned serendipity,” said Emily Woolf, 24, a strategic planner living in Brooklyn who checks in on Foursquare when she wants to grab coffee or a drink with friends. “At this point, I don’t even bother texting or calling my friends. I just check Foursquare to see if they’re nearby and go meet them.”

Great piece by @jennydeluxe on foursquare in The New York Times, our first “Big Media” piece so far.

Special thx to @emii @anniemal @SugarMamas @stribs @newyorkcubic who all got shoutouts in the piece!