Most of you know how foursquare tries to reward you for doing things in the real world… discovering new places, doing interesting things, meeting new friends… they all unlock points and badges.
For a long time, we’ve wanted to make foursquare points translate into something meaningful… maybe they translate into a free coffee or something like AmEx rewards or frequent flyer miles. Well, I think we found something better…
We’ve recently started working with the folks at Techies Give Back to try to figure out a way that foursquare points can be donated to charitable causes. On December 13th, they’re organizing NY Tech Gives Back on behalf of a non-profit called CampInteractive - which empowers inner-city youth through outdoor activities and tech workshops. It’s a day where people can give back to the community by volunteering and donating.
And we’d like to offer up a sponsorship on the foursquare leaderboard to help raise money for the cause.
In exchange for a pledge of at least $0.03 for every point added to the foursquare leaderboard between Monday 12/7 and Sunday 12/13, we’ll allow your brand or organization to re-skin our iPhone leaderboard. Whether you want to throw your logo on there or treat it like a “take-over” media buy, it’s yours for the week.
And for reference, last week foursquare users in NYC generated some 150,000 points on the leaderboard. At a pledge of $0.03 per point that would mean raising $4500 for Camp Interactive.
So, what do you say? Know of anyone who’d be up for it? If so, contact email@example.com to make a bid ($0.03 per point or higher, please). Highest bidder will be selected on December 1st, 2009 (at which point we’ll reach out to you to work out the details). And remember, your donation is tax deductible.
There are other ways to get involved too. Buy a ticket to the Techies Give Back Ice Skating event on December 1st and every ticket sold allows another child to have a day out and receive mentoring.
And special thanks to Adam Gillman & Simon Kirk at Techies Give Back for making this happen!